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The site pyperprojects.com.au states the following, "Pyper Projects has been servicing the bayside area for the past 17 years." We noticed that the website also stated " It is the personalized service and attention to detail and to the specific needs of their clients that has made Pyper Projects the popular choice for families wishing to build, renovate, extend or to better utilise unused space." It also stated " Matt Pyper and learn how Matt and the team can deliver your building project on budget and on time. Permit Application and Council Liaison." The header had pyper projects as the highest ranking keyword. This keyword was followed by design, construction, and renovation which isn't as urgent as pyper projects. The other words the site used was kitchens. bathrooms is also included but might not be understood by search crawlers.